香港入境旅游客源市场竞争态与亲景度研究

以2006年为界将2004-2009年划分为前后两个时期,对比分析发现,香港入境旅游客源市场主要集聚在幼童市场和瘦狗市场,分布于明星市场和金牛市场的很少.市场竞争态转移表现为幼童市场向瘦狗市场回落,金牛市场朝瘦狗市场退缩.市场竞争态呈现逐渐衰退的迹象.亲景度除韩国和澳门外,其余主要客源市场均属于亲景市场,在空间上变动相对平稳,在时间上均值降幅不大.将竞争态与亲景度进行联合分析,显示亲景度与市场占有率的相关性更大,据此可将入境旅游客源市场聚为4类.

Study on the Competition State and Preference Scale of Hong Kong' s Inbound Tourism Market

Through the analysis of the Hong Kong’s inbound tourism market and by the comparison of the course of its development in 2004—2006 and 2007—2009,it is found that inbound tourism market of Hong Kong are grouped mainly in the children market and thin-dog market,few in the star market and golden-cow market.Competition state transited from children market and golden-cow market to thin-dog market.It shows us that the competition state is declining.The remaining major markets have a predilection for Hong Kong except South Korea and Macao.Preference scale remains stable in terms of spatial distribution and its mean value is lower than before in terms of temporal series.By conjoint analysis of competition state and preference scale,the results indicate that preference scale is mainly related to market share.Following the results,inbound tourism market of Hong Kong falls into four categories.