旅游村评价指标体系研究——以安徽省黟县为例

从旅游村的概念出发提出影响旅游村发展的四大因素:生态环境、规模、景观特色和管理服务,构建了四大影响因素和20个三级观测指标因子层组成的旅游村评价指标体系。运用层次分析法综合评价,建立模型。以黟县6个旅游村为案例进行实证分析,通过对黟县旅游村的问卷调查,定性和定量地探讨了旅游村各要素层的内在关系以及各因子对旅游村的影响程度。

Research on Evaluating Indicator System of Tourism Village:A Case Study of Yixian in Anhui Province

Based on discussing the necessity of establishing the evaluation system according to the concept of tourism village,the paper puts forward four factors which affect the development of tourism village,including ecological environment,scope,landscape characteristic,management service,four major factors and twenty measurement index are identified.Global evaluation and model building according to the Analytical Hierarchy Process(AHP) method are conducted.In this essay,6 tourism villages of Yixian County in Anhui Province are used as an example.By questionnaire and sample survey,the paper has discussed the inner relations which affect the feature layer of tourism village and the influence degree by the measurement index with qualitative and quantitative methods.Finnally,the tourism village evaluation index system was established.