基于网络文本的巴丹吉林沙漠旅游者偏好研究

巴丹吉林沙漠是中国第二大沙漠,号称世界上最美的沙漠。本文基于网络游记文本数据,采用内容分析法,研究巴丹吉林沙漠旅游者偏好特点。结果表明:(1)旅游者对巴丹吉林沙漠旅游吸引物、旅游活动和旅游活动方式的偏好既丰富多样,又具有相对一致性,特征词汇频率分布拟合曲线服从幂律分布,基本符合二八规律。(2)旅游者偏好的巴丹吉林沙漠旅游吸引物包括自然景观和人文景观两大类,并以自然景观为主。(3)旅游者偏好的巴丹吉林沙漠旅游活动以徒步、越野、探险等三大类活动为主。(4)巴丹吉林沙漠旅游者偏好自助旅游活动方式。(5)旅游者对巴丹吉林沙漠旅游的情感体验不仅丰富多样,而且以美好震撼为主要特征。

Study on Preference of Tourists in the Badain Jaran Desert Based on Network Text

The Badain Jaran Desert is the 3th largest desert in the world and the second largest desert in China, also regarded as the most beautiful desert in the world. This paper researches on the tourists' preference characteristics in the Badain Jaran Desert. For this purpose, the travel notes written by tourists after travelling in the Badain Jaran Desert are collected and analyzed using content analysis technology. The main conclusions are as follows: (1)The tourist attractions, tourism activities and the way of tourism activities that tourists liked are very diversified. The frequency distribution of three types vocabularies follows a power-law decay law,and it conforms to the 20-80 rule.(2)The tourist attractions in the Badain Jaran Desert that tourists liked include natural landscape and human landscape. And tourists pay more attentions on natural landscape. (3)Tourists like different types of tourism activities in the Badain Jaran Desert. Desert hiking, desert off-road and desert adventures are their favorite activities. (4)Tourists prefer the way of self-service tourism activities in the Badain Jaran Desert. (5)Tourist's emotion is rich and varied. Most tourists have good impression in the Badain Jaran Desert.