吐鲁番旅游客源市场及其开发策略

本文分析了吐鲁番国际旅游业的发展历程，国际游客的地区分布、季节性变化，提出了各目标客源市场的开发促销策略。同时，通过对国内客源市场的分析，提出相应的开发促销对策。

THE ANALYSIS OF TOURIST MARKET AND ITS DEVELOPING TACTICS IN TURPAN, XINJIANG

Based on twenty year's statistics of overseas tourists of Turpan, the developingcourse of its tourism can be divided into four stages: Starting stage from 1978 to 1980;steady increasing stage with average increasing rate of 26% from 1981 to 1988, decreasingstage with decreasing rate of 56% in 1989, and steady stage with a little fluctuating be-tween 20 thousand and 30 thusand from 1990 to 1997.According to statistics from Public Security of Turopan, Japan is the largest overseastourism market, it takes 45% of total ; Europen and North America are the second mar-ket, takes 32%; Hongkong, Macow and Taiwan are the third, market takes market about13% ; and Pakistan, South-East Asia and Korea take the other part of market.The number of Tourists changes a lot between peak period and slack season. It takesabout 66% of whole year during July, August and September, but it only takes total about3. 7% from November to next March.Developing tactics of each overseas tourist markets have been put forward from aboveanalysis: The developing tactics of internal tourist Market in Turpan have been put for-ward according to the analysis of tourist registers of several big hotels in Turpen, it is todevelop the major market in south-east costal areas and large cities of inland in China, andtourist market of Xinjiang will be developed in slack period and normal period.