| 气象服务市场问题研究 |
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| 引用本文： | 黄宗捷,蔡久忠.气象服务市场问题研究[J].成都信息工程学院学报,1992(4). |
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| 作者姓名： | 黄宗捷 蔡久忠 |
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| 作者单位： | 成都气象学院
(黄宗捷)，成都师范专科学校(蔡久忠) |
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| 摘 要： | 本文从社会主义市场经济要求出发,以气象科技成果商品化、产业化为背景,以气象服务市场的培育为经纬,对气象服务市场的特性、作用、现状、发育条件等方面进行若干理论分析,进而提出加快培育我国气象服务市场战略的对策性思考。
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| 关 键 词： | 气象服务市场 目标市场 以销定产 垄断性市场 市场发育 开拓战略 公关广告 市场中介 |
THE STUDY ON THE PROBLEM OF THE METEOROLOGICAL SERVICE MARKET |
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| Huang Xongjie Cai Jiuxhong.THE STUDY ON THE PROBLEM OF THE METEOROLOGICAL SERVICE MARKET[J].Journal of Chengdu University of Information Technology,1992(4). |
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| Authors: | Huang Xongjie Cai Jiuxhong |
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| Institution: | Huang Xongjie Cai Jiuxhong
(Chengdu Institute of Meteorology) (Chengdu Tescher's Colloge) |
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| Abstract: | From the view of the request on the socialist market economy.at the background of accomplishments of meteorological technology being carry Out industrialization and commoditization,at the clue of the development of meteorological service market,many respects of this market such as:its characteristic,its function,its present situation,its growth condition and things are analyzed theoretically in the paper. The ponderations of counteraeasurity on the strategy for cultivating quickly Chinese meteorological market are further advanced. |
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| Keywords: | Meteorological service market Target market Output being fixed by sales volume Monapolity market Market growth Enterprising strategy Advertisement of public relations Market middleman-suggestion |
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