长春市旅游产品开发研究

搞好长春市旅游产品的开发与设计对其旅游业的发展极为重要，长春市旅游资源类型多样，内容丰富，主要有生态旅游资源，电影文化旅游资源，产业旅游资源，殖民遗迹旅游资源，辽金文化旅游资源等五大资源优势。文章在分析这些资源优势的基础上，结合长春市国内外旅游客源市场的背景与现状，提出了旅游产品开发的具体思路，即在今后的开发中应突出地方特色。增强参与性，以七大旅游产品系列为依托，重点开发冰雪旅游，生态旅游，文化旅游和产业旅游。

A Study on Exploitation of Tourism Product in Changchun

Doing well the exploitation and design of tourism product is very important for Changchun to develop tourism. Tourism resources of Changchun are affluent in meaning and have multiple types. It has four resource predominance which are eco_tourism resources?film culture tourism resources?industry tourism resources?colonial relics tourism resources and Liao_Jin culture tourism resources. This article raises concrete thoughts of the exploitation of tourism product based on the analysis of the predominance of tourism resources and overseas and domestic background and status quo. The exploitation of Changchun tourism products should be given prominence to local color and participant attribute. It should lay emphasis on ski_tourism, ecotourism, culture tourism and industry tourism based on the seven series of products.