基于社会网络的跨界旅游区边界效应测度及转化

行政边界是跨界旅游区空间发展的主要影响因素之一,边界效应测度是分析其影响性质、方向与程度大小的重要尺度。借助社会网络的密度和中心度等网络指标,构建了跨界旅游区的整体边界效应和节点边界效应两类测度指标,以大别山天堂寨跨界旅游区为例,对其边界效应进行实证分析,结果表明:跨省界旅游区的整体边界效应显著大于跨县界旅游区的整体边界效应,边界两侧的整体边界效应也存在分异;跨省界旅游区边界效应显著性节点组织的比例高于跨县界旅游区边界效应显著性节点组织的比例,其中非显著性的节点主要集中在景区管委会、旅游局、景区经营公司等社会组织。边界效应大小取决于行政边界的层级、地理交通、边界两侧旅游发展水平和成熟度的差异、情感认知等因素。跨界旅游区边界屏蔽效应向中介效应转化的源动力来源于旅游资源共生性、利益主体对旅游市场拓展意愿,根本动力来自于区域旅游一体化的要求,并提出相应的转化途径。基于社会网络的边界效应分析法为研究跨界旅游合作机制提供一个新的视角。

The Measure and Transformation of Border Effect of Cross-border Tourism Region Based on Social Network

Administrative boundary is one of the main factors of the cross-border tourism region space development. The border effect measure is the important yardstick to define its influence size. With indexes of social networks such as network density and centrality index, the paper constructs two types of measurement indicators which are the whole border effect and the node border effect, and also carries on empirical analysis for Dabie Mountain Tiantangzhai tourist area. The results showed that: ① The whole border effects of cross-provincial tourist areas are greater than that of cross-county tourist areas, the whole border effects on both sides of the same cross-border tourism region are also different; the proportion of significant node organizations of the cross-provincial border effect is higher than the cross-county border effect. And the non-significance nodes mainly concentrate on scenic area management committee, travel agency, scenic area business company and other social organizations. ② The border effect depends on the level of administrative boundaries, geographic traffic, tourism development level and maturity differences on both sides of the border, emotional, cognitive and other factors. ③ The source force of the cross-border tourist areas shielding effect into bridge effect comes from the symbiotic nature of tourism resources, the willing of stakeholders in the tourism market development, the fundamental force comes from the demand of regional tourism integration, and the corresponding transformation means are introduced. Based on social network the border effect analysis provides a new perspective for the study on cooperation mechanism of the cross-border tourism.