论湘西旅游"金三角"的开发

随着"大三峡"旅游圈的形成,湘西旅游业面临巨大的挑战,开发湘西旅游"金三角",打造湖南旅游航母,是保证湘西旅游产业快速持续发展的根本出路.充分挖掘大湘西的旅游区位条件和旅游资源优势,营造张家界、吉首凤凰、沅陵3地旅游联动,实现三位一体,实施形象战略、精品战略和可持续发展战略,从内核到外缘打造整体的湘西旅游"金三角",是实现湘西旅游可持续发展的重要途径.在战略实施过程中,选择从旅游通道、开发序位、市场培育和旅游网络等方面逐步构建湘西旅游"金三角",使大湘西成为大三峡地区一个强大的旅游目的地.

ON DEVELOPMENT OF THE GOLD TRIANGLE TOURIST AREA OF WEST HUNAN

Tourist industry of West Hunan faces enormous challenges along with the formation of the Grand Yangtse Three Gorges tourist area. It is the fundamental way to construct the Gold Triangle tourist area and form tourist company groups in West Hunan. The Gold Triangle is rich in tourist resources, and has good transport facilities and advantageous location. In the Triangle area the tourist market has been mature and preferential policies for tourism development are implemented. The combination of Zhangjiajie City, Jishou City and Yuanling County serves as the core of the Gold Triangle. It is very important for the Triangle to carry out unified development strategies, including those of tourism image, good brand of tourist products and sustainable development. Meanwhile, it is necessary to take some measures to construct the Gold Triangle of West Hunan. Firstly, a new travel passage to West Hunan should be opened up. Secondly, priority should be given to the development of the core area. Thirdly, the governments should play a leading role in tourist development and a unified tourism market should be constructed. Last, a tourist network in West Hunan should be built up step by step.