闽南宗教文化旅游资源开发研究

中国闽南地区有着丰富的宗教文化旅游资源,其具有鲜明的特色、独特的文化内涵,但是在地区旅游开发中却未被充分的挖掘。在实际调研的基础上对闽南的宗教文化旅游资源进行全面的分析,把握其历史发展渊源,发现其存在的问题,着重提出闽南宗教文化旅游资源开发的思路：开展系列宗教文化活动,提高旅游吸引力;联合巡礼,合作促销;集中力量,择优开发;开发多样化的宗教文化旅游商品;确定宗教文化旅游资源的现代管理制度和利益分配机制;努力开拓客源市场;实施可持发展战略。

INVESTIGATION OF RELIGIOUS TOURISM RESOURCES DEVELOPMENT IN SOUTHERN FUJIAN

There are rich religious cultural tourist resources in southern Fujian which have distinct characteristic and unique cultural intension.However,they are not completely explored in the tourism development.Based on an investigation,this article takes an overall analysis of the cultural tourist resources in southern Fujian,catching the origination of history development and finding the exist problems.Finally,this paper proposes the development of Southern Fujian religious cultural tourism resources,such as carrying out a series of religious cultural activities to promote the tourism attraction,hacking master and promotion together,selecting the excellence to explore,developing a variety of goods,defining modern management system,expanding the tourism market extensively,carrying our sustainable strategy.