中国滑雪旅游市场需求研究

文章在对滑雪旅游进行述评的基础上，运用前人的研究成果和相关统计资料，着重研究中国滑雪旅游的需求情况。假设影响滑雪旅游需求的3个最主要因素为年龄、教育、收入，用德尔菲法对其重要性赋予权重。运用统计资料分别依3个因素对中国大陆31个省市区进行孤立的市场潜力分级，得出每个地区的潜力指数，并将3个不同的指数以一定权重计算得出滑雪旅游市场需求综合潜力指数。最后针对东北地区引入滑雪旅游阻力指数，加以修正，得到中国滑雪旅游总体需求与需求最具潜力地区的情况。

A Study on Demand of Skiing Resorts in China

This paper explore the potential development of winter skiing resort in China from the perspectives of skier demand. The author assumes at first only three determinants have influences on market activation: i.e. age group, education level, and income. A Delphi technique is employed to figure out the weight of each element on the demand scale. Those weights and individual factory assessment are calculated together as a general potential index to each provincial administrative area in the country, and an overall calculation is also made to those regions, all reflects potential of market demand for skiing products. An additional distance index is also considered as a determinant to skiing demand that is supplementary to the potential result to find real market orientations to a specific destination in the future.