区域性酒店市场运行机制研究

现阶段国内对区域性酒店市场研究,主要集中在市场拓展的策略与方法上。为完善酒店市场理论基础,促进市场科学、合理有序竞争,在对现有酒店商品特征及其市场所具有的区域限制性、市场需求的异地性、敏感性以及季节性特征归纳总结的基础上,分析了区域性酒店市场供求规律,包括供求的短期与长期均衡以及不同市场状态间的转化过程。酒店商品的特殊性及其区别于一般商品市场的均衡过程主要体现在其需求量增长前期符合供求定理,而后期面对刚性供给,随着价格上升,需求量呈现不降反升的特征,这也使得区域性酒店市场的运行机制表现出酒店市场的适合规模与酒店市场的实际规模及经济发展水平之间存在不断适应与被适应的往复循环过程。

Research on Regional Hotel Market Operation Mechanism

Domestic research on regional hotel market at present is mainly focused on the strategy and meth-od of market development, which is the basis of improving the hotel market theory, promoting the scientific and or-derly competition.Based on the analysis of the characteristics of hotel products and its market in regional restric-tions, the market demand externality, the sensitivity and the seasonal characteristics, the paper analyzed the re-gional hotel market supply and demand, which includes the short-term and long-run equilibrium, the transformation process of different markets.It mainly reflected that in early growth stage the market is obied to the rule of the de-mand theorem, but in the later period, with the increasing demand, the demand line began to tilt to right.This also makes the hotel market suitable scale and the actual scale of the regional hotel market, the level of regional eco-nomic development exist among them the continuous adaptation and adaptation of the reciprocating cycle process.