| 兴文石海世界地质公园SWOT分析和产品营销战略 |
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| 引用本文： | 唐金花,吴秀敏.兴文石海世界地质公园SWOT分析和产品营销战略[J].四川地质学报,2009(Z1):91-96. |
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| 作者姓名： | 唐金花 吴秀敏 |
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| 作者单位： | 四川农业大学经济管理学院; |
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| 摘 要： | 兴文世界地质公园拥有全国及世界重要意义的"地球特大漏斗"、"中国最大的石海"和"中国最长的游览洞穴"等景观。采用SWOT分析法,对兴文石海世界地质公园的内部优势、劣势和外部机遇、挑战进行分析,提出了适宜的旅游产品营销战略,以改进其旅游产品和客源市场的开发。
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| 关 键 词： | SWOT分析 旅游产品营销 兴文石海世界地质公园 |
Marketing Strategy Based on SWOT Analysis of the Xingwen World Geopark |
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| TANG Jin-hua WU Xiu-min.Marketing Strategy Based on SWOT Analysis of the Xingwen World Geopark[J].Acta Geologica Sichuan,2009(Z1):91-96. |
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| Authors: | TANG Jin-hua WU Xiu-min |
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| Institution: | College of Economics and Management;Sichuan Agricultural University;Ya'an;Sichuan 625014 |
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| Abstract: | Xingwen World Geopark is characterized by giant tiankeng on the Earth,greatest stone field in China and longest sight-seeing cave in China.This paper gives an outline of marketing strategy based on SWOT analysis. |
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| Keywords: | SWOT analysis marketing of tourist products stone field Xingwen World Geopark |
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