用旅行费用法评估樱花对昆明动物园游憩价值的影响

旅行费用法(Travel Cost Method,TCM)是目前较为流行的环境资源游憩价值评价方法,被广泛应用于休闲场所、国家公园、旅游景点等地的价值评估。应用旅行费用法评估樱花对昆明动物园游憩价值的影响,一方面为旅行费用法的研究积累案例,另一方面为昆明动物园的园区管理和建设提供参考依据。问卷调查统计分析得到消费者剩余及旅行费用,两者加总得出消费者的支付意愿,即为景点的游憩价值。通过比较樱花季节(3月)和非樱花季节(4月)昆明动物园的游憩价值,研究樱花对昆明动物园游憩价值的影响。结果表明2009年樱花季节(3月)和非樱花季节(4月)昆明动物园的游憩价值分别为:0.59×108元和0.13×108元,前者比后者多0.46×108元,是后者的4.5倍。

AN ASSESSMENT ON THE INFLUENCE OF CHERRY BLOSSOM ON RECREATION VALUE OF KUNMING ZOO WITH TRAVEL COST METHOD

Travel cost method is one of the popular evaluation method for environmental value, which has been used widely to evaluate the recreation value of amusement, national parks, travel sites, etc. The influence of cherry blossom on the recreation value of Kunming Zoo which was evaluated with the Travel Cost Method. Te ca- ses of travel cost method will be accumulated, and the reference for environmental management and construction of Kunming Zoo will be provided. Consumer surplus and travel costs come from a questionnaire survey, the total of them is the willingness to pay of consumer, same as the recreation value of a travel site. The recreation value of Kunming Zoo in the cherry blossom season （March） and in the non-cherry season （April） were compared. The influence of cherry blossom on the recreation value of Kunming Zoo will be showed. The recreation value of Kunming Zoo in the cherry blossom season （March） is 0. 59 ×10^8 RMB yuan, which is 0. 13 ×10^8 RMB yuan in the non-cherry season （April） . The former is more than 0. 46 ×10^8 RMB yuan and is 4. 5 times of one in the noncherry season.