Differentiation of Rural Households′ Consciousness in Land Use Activities: A Case from Bailin Village,Shapingba District of Chongqing Municipality,China

What rural households think and what kind of strategies they take, the basic driving force in land use activities, contribute greatly to the increase of their own revenues, the development of agricultural yields, and even the prosperity of rural areas. Differentiation in rural household behaviors and their consciousness in land use activities is widespread in rural China nowadays. It is important to understand the changing characteristics and laws of land use behaviors of rural households driven by their consciousness, so as to regulate their land use activities. In most empirical studies of land use change at rural household level, the land use consciousness, which acts directly on land use behaviors, is often neglected. In our research, the changes of land use behaviors of rural households are analyzed, through identifying how the land use consciousness affect the land use objectives, land management scales and land inputs of all the rural households in Bailin Village of Chongqing Municipality in the western mountainous China. Also, how the land use consciousness of different rural households comes into being under external stimuli is examined and the self-adjustment process of their consciousness according to their own conditions is also discussed. Finally, broad policy instruments are suggested to promote the rationalization of rural households′ land use consciousness and the standardization of their land use behaviors.