| 云南省入境旅游市场竞争态分析 |
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| 引用本文： | 张一群.云南省入境旅游市场竞争态分析[J].云南地理环境研究,2007,19(3):128-133. |
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| 作者姓名： | 张一群 |
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| 作者单位： | 云南大学,工商管理与旅游管理学院,云南,昆明,650091 |
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| 摘 要： | 入境旅游的游客数量及其增长率是反映一个地区国际旅游发展水平的重要指标。运用旅游市场竞争态模型对2001～2004年云南省主要的入境旅游客源市场及目的地市场在云南国际旅游中的市场占有率和市场增长率进行分析，反映了各市场在入境旅游竞争中所处的地位与态势，揭示了云南境外游客的变化情况，并给出各市场的相应发展战略。
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| 关 键 词： | 入境旅游 客源市场 目的地市场 市场竞争态 |
| 文章编号： | 1001-7852（2007）03-0128-06 |
| 修稿时间： | 2006-09-202006-11-09 |
ANALYSES OF MARKET COMPETITION STATE OF INBOUND TOURISM IN YUNNAN PROVINCE |
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| ZHANG Yi-qun.ANALYSES OF MARKET COMPETITION STATE OF INBOUND TOURISM IN YUNNAN PROVINCE[J].Yunnan Geographic Environment Research,2007,19(3):128-133. |
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| Authors: | ZHANG Yi-qun |
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| Institution: | College of Business and Tourism Management, Kunming 650091 ,Yunnan ,China |
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| Abstract: | Tourist influx and its rise rate constituted a significant indicator of international tourism progress of a region. The model of market competitive state was applied. Through analysis of market share and rise rate of major source market and terminal markets of inbound tourism in international tourism of Yunnan Province, conclusions were reached, that status-quo of each individual market in the fierce competition was reflected, that delicate evolution of terminal markets abroad was revealed ,which might be of some referential significance to formulation of development strategy of inbound tourism in Yunnan Province. |
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| Keywords: | inbound tourism source markets terminal markets market competitive state |
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