皖南国际文化旅游示范区文化资源丰度评价

以皖南国际文化旅游示范区为研究对象,从文化与旅游融合发展的视角,通过构建区域文化资源丰度评价指标体系,对示范区各地市文化资源丰度进行测度,得出如下结论：皖南国际文化旅游示范区中黄山、安庆、宣城、池州4市的文化资源赋存丰度为优级;马鞍山、芜湖市为良好;铜陵市为差级,优级区主要集中在南部和东西部,南北差异明显。从文化资源组合状况来看,黄山市文化资源组合状况最好,品牌资源众多,开发潜力巨大;其次是宣城、安庆和池州3市,资源类型齐全,组合状态较好;马鞍山、铜陵和芜湖3市较差,类型相对单一,开发难度较大。建议政府部门及旅游业界据此结果,科学评估文化资源的价值和开发方向,探索旅游开发的有效模式,推动文化与旅游融合发展,实现示范区优秀文化传承与创新。

The Evaluation of Cultural Resources Abundance in International Tourism Culture Demonstration Zone of the Southern Anhui Province

Taking International Tourism Culture Demonstration Zone of Southern Anhui Province as the object of the study, this article, from the perspective of integrative development of culture and tourism, selecting eighteen UNESCO World Cultural Heritage, UNESCO World Heritage Tentative List and the other well-known cultural resources brands as evaluating indicators, measures the cultural resources abundance of the demonstration zone by establishing the evaluation index system of regional cultural resources abundance. The results of the study are listed as follows: in general, the International Tourism Culture Demonstration Zone of the Southern Anhui Province is quite abundant in its cultural resources, in which Huangshan, Anqing, Xuancheng and Chizhou are the best, which are followed by Maanshan and Wuhui, and Tongling is the worst one in evaluation. The best ones are mostly located in the southern, eastern and western areas of Anhui province. The gap between the southern and the northern Anhui is quite obvious. Viewing from the combination of cultural resources, for its abundant resources brands and huge exploiting potential, Huangshan takes the lead. Xuancheng, Anqing, and Chizhou comes after Huangshan in ranking, possessing a complete type of resources and good exploiting conditions. The combination of resources in Maanshan, Tongling and Wuhu are not satisfied, which are relatively monotonous in types and quite difficult to explore. Therefore, this article suggests that, according to the evaluation results of the cultural resources abundance in this zone, the government and tourism industry should actively explore effective patterns to exploit and use cultural resources, and adopt reasonable exploitation strategies at the same time: Firstly, the combination of regional cultural resources should be greatly promoted. A “hub-and-spoke” system can be built, in which Huangshan acting as a hub to accelerate the development of other cities. Then the transformation of resource assets into industrial advantages can be realized and a complementary regional tourism web can be weaved. Secondly, the selling points of cultural resources and the combination of cultural resources with tourism should be properly seized according to the combination of cultural resources in each city. The differential development of the individual city can be realized by integrating cultural resources into industry, digging the values of cultural resources, strengthening the vivid, cultural and recreational experience of cultural tourism products; Thirdly, while pushing forward protection, non-material cultural resources should be valued and exploited. To maintain its vitality and provide a variety of functions for the design of cultural tourism products, the traditional folk culture should be blended into modern life through the development of tourism; Lastly, a reasonable mechanism and a government-oriented, industry-centered, market-operated and society-involved platform should be established. The inheritance and innovation of demonstration zone’s good cultural resources can be achieved by making policies that support the integration and development of culture and tourism, putting stress on the cultivation of good brands, enhancing the level of information, and improving the quality of services.