Minority women’s microenterprises in rural areas of the United States of America: African American,Hispanic American and Native American case studies |
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Authors: | Helen Ruth Aspaas |
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Institution: | (1) Urban Studies and Geography Program, School of Government and Public Affairs, Virginia Commonwealth University, 923 W. Franklin Street, P.O, 842028, Richmond, VA 23284-2028 ( |
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Abstract: | Women in many rural areas of the US often engage in small-scale businesses as one of several avenues for contributing to household
incomes. In those geographical areas that contain a significant minority population, many of the women's businesses display
the cultural diversity of the regions in which they live. Likewise, women's roles as economic providers as well as wives and
mothers are reflected in the manner in which they operate their businesses. Candida Brush suggests that women's strategies
for operating their businesses are highly integrative because women's business decisions are intertwined with familial responsibilities,
household economic demands and desires to contribute to their communities. Hispanic and Native American women in the Four
Corners region of southwestern US and African American women in central Virginia participated in interviews in which they
responded to numerous short answer and open-ended questions about their businesses and decision-making strategies. From these
interviews an image emerges of rural minority business women who are operating their businesses at the nexus of family obligations,
economic necessities, cultural ties and with a commitment for serving their communities.
This revised version was published online in July 2006 with corrections to the Cover Date. |
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Keywords: | African Americans Hispanic Americans integrative perspective Native Americans rural minority women small businesses |
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