基于SWOT分析的厦门海洋文化产业发展研究

海洋文化产业作为新的产业形态是目前一些临海国家或区域发展的经济热点。拥有丰富海洋文化资源且以良好的海洋经济发展作为依托,厦门海洋文化产业发展初显成效,但过于依赖滨海旅游业、海洋文化产业人才匮乏等问题制约了厦门海洋文化产业的发展。研究认为厦门海洋文化产业今后的发展应从打造闽台海洋文化人文旅游线路、发展厦门新兴海洋文化产业、提高厦门海洋文化产业附加值、培养本土海洋文化产业人才等4个方面需求突破。

Development of Xiamen Ocean Culture Industry Based on SWOT Analysis

Ocean culture industry as a new industry pattern has become the economic hotspot for coastal countries and area in recent years. Xiamen ocean culture industry develops well because of its rich ocean culture resources and ocean economy, but there are some problems, such as undue reliance on coastal tourism, insufficiency of professional restrict the development of Xiamen ocean culture industry. This article proposes the four strategies for the breakthrough of Xiamen ocean culture industry： establishing Fujian and Taiwan ocean cultural tourism、developing new ocean culture industry 、raising ocean industry＇s added value、cultivating local ocean industry professional talents.