| 世博园旅游深度开发战略研究 |
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| 引用本文： | 马勇,王春雷. 世博园旅游深度开发战略研究[J]. 世界地理研究, 2001, 10(1): 55-60 |
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| 作者姓名： | 马勇 王春雷 |
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| 作者单位： | 湖北大学旅游学院, |
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| 摘 要： | 世博园的存在为云南省旅游业建立了继自然景观和民俗风情之后的又一个支柱性品牌项目，其健康、持续发展将对全省旅游新格局的形成产生重大影响，本文从总结世博园的经营成功经验入手，分析了世博园开发旅游面临的几大转变，进而提出了世博园发展旅游业的战略对策，以期为世博园的旅游深度开发问题提供一个清晰的思路。
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| 关 键 词： | 世博园 旅游深度开发 主题旅游品牌 内部管理 定位 营销策划 |
| 文章编号： | 1004-9479(2001)01-0055-06 |
| 修稿时间： | 2000-12-01 |
Research on the deep development strategy of the world horticulture expositiongarden |
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| MA Yong,WANG Chun-lei. Research on the deep development strategy of the world horticulture expositiongarden[J]. World Regional Studies, 2001, 10(1): 55-60 |
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| Authors: | MA Yong WANG Chun-lei |
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| Abstract: | Except for the natural landscape and folk custom, '99 Kunming EXPO has built another pillar brand for Yunnan Province's tourism industry, the healthy and sustainable development of which would not only promote the development of Yunnan Province' flower industry, but also make distinct effects to the forming of the new structure of provincial tourism. Based on summarizing the successful experience of WHEG, this article analyzed the main transforming which WHEG is facing, then put forward seven relevant strategies, in order to point out a clear train of thinking for WHEG's tourism deep development. |
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| Keywords: | world horticulture exposition garden tourism deep development brand strategy |
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