气候变化知识传播之思考

本文试图从经典的大众传播学基本理论和模式入手，梳理现有气候变化知识产品的编制方式、主要传播途径和相关实践经验，以期为未来气候变化信息传播研究和实践提供参考。分析表明，气候变化知识传播过程应遵循信息传播的基本规律，并充分考虑气候变化知识自身所具有的复杂性和交叉性特点；在信息采集方面，应注重知识的科学性、系统性、准确性和权威性；在展示方式方面，应注重内容的可读性、趣味性、精练性和通俗性；在传播途径方面，除传统的大众媒介外，还需要注重利用新兴的互联网、社交媒体等平台，发挥人际关系网络作用；在国家经济社会发展的新形势下，需要进一步加强气候变化知识传播的理论、模式和实践等方面的创新性研究。

Thinking on Climate Change Knowledge Communication

Based on classical mass-communication theory and modes, we attempted to summarize existing ways of climate change knowledge products preparing, main communication route, and practice experiences, for providing further reference to study and practice on climate change knowledge communication in the future. It is concluded that, climate change knowledge communication process should follow the basic rules of information communication, and fully consider the complexity and interlace characteristics of climate change knowledge. In terms of knowledge gathering, we emphasized scientificity, systematicness, accuracy, and authority of the information. In terms of displaying mode, we emphasized readability, interestingness, simplification and popularity of the content. In terms of transmission, we specially emphasized using of emerging internet and social media platforms, to promote the roles of interpersonal relationship network, in addition to the traditional mass media. Under the new situation of national economic and social development, it is necessary to further strengthen the innovative research on the theory, mode and practice of climate change knowledge communication.