Measuring the benefits and costs of community education and outreach in marine protected areas

Conservation organizations often invest considerable resources in education and outreach activities in and around marine protected areas (MPAs). The expectation is that such efforts will change local knowledge, attitudes and ultimately behavior. This is one of the first studies to assess the efficacy of using education and outreach activities to improve community knowledge and attitudes about an MPA. Random sample surveys in 2005 and 2010 (n=1213) before and after education and outreach activities are compared. Program budgets for the same period give the investment levels. With an investment level averaging US$24 per capita/year, the result was an average increase of 33% in “yes” responses across 15 indicators of knowledge and attitudes towards marine conservation. The increase in knowledge and positive attitudes was associated with a large decrease in “not sure” responses, suggesting that community members with fewer initial preconceptions are the most effective target for education and outreach activities. This study demonstrates that investments in MPA education and outreach can generate increases in local knowledge and positive attitudes, and changing knowledge and attitudes is expected to contribute to the long-term compliance with MPA regulations.