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丽江古城客栈经营者社会责任缺失研究
引用本文:王荣红,谢泽氡.丽江古城客栈经营者社会责任缺失研究[J].云南地理环境研究,2009,21(5):103-106.
作者姓名:王荣红  谢泽氡
作者单位:1. 丽江师范高等专科学校旅游与经济管理系,云南,丽江,674100
2. 绵阳师范学院,历史文化和旅游管理系,四川,绵阳,621000
摘    要:丽江古城的客栈起步早、发展快,是丽江旅游业发展的重要支撑。通过问卷调查和实地走访形式,对丽江古城客栈经营者的社会责任缺失问题进行分析。结果显示客栈经营者的社会责任缺失是多方面的,包括:对房主责任的缺失、对员工责任的缺失、对社区居民责任的缺失以及对旅游者责任的缺失。针对这些责任缺失,提出了具体对策,包括:整合相关监督管理部门、建立行业自律协会、加强舆论监督、开展教育培训等。

关 键 词:丽江古城  客栈  社会责任  纳西文化

STUDY ON THE VACANCY OF SOCIAL RESPONSIBILITY IN FAMILY HOTELS RUNNING IN LIJIANG OLD TOWN
Institution:WANG Rong-hong, XIE Ze-dong(1. Department of Tourism and Economics Management, Lijiang Normal Higher Specialty Institutions, Lijiang 6741000, Yunnan , China;2. Department of History Culture and Tourism Management, Mianyang Normal University, Mianyang 621000 , Sichuan , China)
Abstract:Lijiang Old Town family hotels started early and have been developing quickly to support Lijiang tourism. The article analyses the vacancy of social responsibility in family hotel running through questionnaires and interviews. It concludes that there are many vacancies of social responsibility, including: house owners', employees', local people's, and tourists'. The article suggests to the vacancies: reorganizing and consolidating administration departments, constructing industry organizations, strengthening media, and educating.
Keywords:Lijiang Old Town  family hotels  social responsibility  Naxi Culture
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