Participation and resistance: Alternative seafood marketing in a neoliberalera |
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| Institution: | 1. Department of Biology, University of Prince Edward Island, 550 University Avenue, Charlottetown, PE C1A 4P3, Canada;2. Department of Health Management, Atlantic Veterinary College, University of Prince Edward Island, 550 University Avenue, Charlottetown, PE C1A 4P3, Canada;1. Epidemiology Department, Instituto Nacional de Saúde Doutor Ricardo Jorge, Avenida Padre Cruz, 1649-016 Lisboa, Portugal;2. Departament of Sciences and Technology, Universidade Aberta, Rua da Escola Politécnica, 141, 1269-001 Lisboa, Portugal;3. CAPP, Centre for Public Administration & Public Policies, Institute of Social Sciences and Politics, Lisbon University, Rua Almerindo Lessa, 1300-663 Lisboa, Portugal;4. Technical Support Center in Areas of Investment, Planning and Statistics, Alentejo Regional Administration of Health, Largo do Jardim do Paraíso, n° 1, 7000-864 Évora, Portugal;5. Centro de investigação em Saúde Pública, Escola Nacional de Saúde Pública, Universidade Nova de Lisboa, Portugal |
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| Abstract: | This paper suggests that detrimental effects of certain neoliberal fisheries policies are key drivers behind the development of alternative seafood marketing programs in North America. It examines the structures, market and non-market values, and challenges of these programs. The primary aim of the research, based on interviews involving 20 programs and a conference workshop, was to advance understanding of the market value of alternative seafood marketing to fishers and communities. However, the importance of a broader set of non-market values was repeatedly highlighted by those engaged in these programs. Overall, the research suggests that alternative seafood marketing can enable fishers to participate in fisheries managed by neoliberal, market-based policies, through the promotion of market values along their diverse value chains. At the same time, alternative seafood marketing appears to resist market-based fishing systems, sometimes through the promotion of broader, non-market outcomes. Common challenges along these alternative seafood value chains highlight the structural conflicts that exist while simultaneously participating in and resisting neoliberal fisheries structures. |
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| Keywords: | Alternative seafood marketing Community supported fisheries Local seafood Value chains Food systems Neoliberal policy |
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