草原旅游文化内涵的挖掘与提升--以内蒙古自治区为例

通过对草原旅游文献探讨与个案研究发现产品开发低级,景点雷同性强,文化内涵不足是目前草原旅游开发中主要存在和亟待解决的问题。本文以我国最主要的草原目的地——内蒙古自治区为例,提出草原旅游开发文化内涵提升的纵向结构层次和地域文化凸显的空间差异化开发策略,以更全面挖掘和提升内蒙古草原旅游的文化内涵。

Cultural upgrading connotation in grassland tourism -A Case Study in Inner Mongolia Autonomous Region

Though literature review and case study,in this paper it is found that there are some objections that need to be imminently solved in grassland tourism development,such as low-level development of tourist products,similarity of tourist attractions and deficiency of cultural connotation.As one of the most important destinations of grassland tourism,Inner Mongolia Autonomic Region is selected as a case study.Based on necessary analysis of advanced cultural connotation,it is suggested to develop the different hierarchies of culture connotation and regional culture content,especially to enhance the cultural connotation of grassland tourism in Inner Mongolia.There are 5 hierarchies of advanced cultural connotation about grassland tourism.The first one is to build cultural atmosphere in tourist destinations.In Inner Mongolia,we should emphasize the sitology,accouterments,folklore and events while strengthening the interpretation and tourist education.The second one is to build the mass tourist products,such as music and art tourism,athletics tourism and cultural sightseeing.The third one is to develop the characteristic cultural products so as to attract cultural tourists,such as religion tourism,scientific expedition and reminiscence tourism.The forth one is to abstract the elite culture.The fifth one is to design the cultural imagine.Furthermore,it is suggested to integrate cultural development in eastern,central and western parts of China.