Abstract: | Creative, productive human activity is often associated with a melding of rational-analytical thinking and intuitive-holistic thought. In this paper the common sense basis of map design and production is related to the integration of these two distinct but complementary ways of processing information. A variety of internal (physiological/psychological) and external (data, materials, tools, working conditions, map audience) circumstances that influence cartographic education are viewed within the framework of these two cognitive styles. This balanced approach to cartographic education is less frustrating and potentially more effective for students than much contemporary course work with its strong rational-analytical emphasis. |