PATRONAGE RATES OF SUPERMARKET SHOPPING CENTERS,SAN ANTONIO,TEXAS* |
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| Authors: | Richard C. Jones |
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| Affiliation: | Richard C. JONES is Associate Professor of Geography in the Division of Social and Policy Sciences, University of Texas at San Antonio, San Antonio, TX 78285. His research interests include international migration, Latin America (particularly Mexico), and economic geography. |
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| Abstract: | The neighborhood supermarket shopping center is an increasingly important element of the suburban retail landscape. An analysis of patronage differentials for such centers in San Antonio, TX, reveals that both competitive share and retail mix factors are important. Correlation analysis of a patronage density index with locational and management variables indicates that center and store visibility, distance from a regional mall, retail mix (offering of goods appropriate to a small center), and size of center (smaller is better) were the most important explanatory factors in center viability. |
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| Keywords: | supermarket shopping center patronage density index retail mix competitive share |
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