Attractive model and marketing implications of Theme Shopping Tourism destination |
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| Authors: | Jiaming Liu Run Wang |
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| Affiliation: | LIU Jiaming1,WANG Run1,2 (1.Institute of Geographic Sciences and Natural Resources Research,Chinese Academy of Sciences,Beijing 100101,China,2.Graduate University of the Chinese Academy of Sciences,Beijing 100049,China) |
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| Abstract: | This paper discusses the definition and connotation of Theme Shopping Tourism(TST) destination,and reveals the attractive distance of TST destination based on the utility function derived from the supposed demand function.An attractive model is deduced.According to this attractive model,it is can be known that the attractive distance is related to the price difference of the theme commodities between TST destination and tourist origin place,the average expenditure of transport,the demand elasticity of price... |
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| Keywords: | theme shopping tourism destination attractive model utility function tourism marketing |
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