| 广西气象台影视广告竞争性环境分析 |
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| 引用本文： | 莫生兆.广西气象台影视广告竞争性环境分析[J].气象研究与应用,2004,25(1):59-60. |
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| 作者姓名： | 莫生兆 |
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| 作者单位： | 广西气象台天影广告公司,南宁,530022 |
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| 摘 要： | 采用美国著名战略学者——迈克尔.波特的五种竞争力量模型分析方法,通过对身处媒体巨变中的广西气象台影视广告环境的竞争性进行分析,提出了竞争对策。
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| 关 键 词： | 气象影视广告 媒体 外部环境 竞争模型 对策 |
| 文章编号： | 1001-5191(2004)01-0059-02 |
| 修稿时间： | 2004年3月3日 |
Analysis of the Competitive Environment for Video Advertisement by Guangxi Observatory |
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| MO Sheng-zhao.Analysis of the Competitive Environment for Video Advertisement by Guangxi Observatory[J].Journal of Guangxi Meteorology,2004,25(1):59-60. |
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| Authors: | MO Sheng-zhao |
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| Abstract: | By adopting the model analysis of five competition powers by Michael. Poter ,the famous American strategic scholar, this paper analyzes the competitive environment for video advertisement by Guangxi Observatory, who is experiencing the dramatic renovation of media, and puts forward countermeasures to win the competition. |
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| Keywords: | meteorological video advertisement media outside environment competition model countermeasures |
| 本文献已被 CNKI 万方数据 等数据库收录！ |
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