| Abstract: | Using a case study approach, this article explores the potential to increase public transit ridership via the expansion of Unlimited Access (UA) from a university‐ or employer‐based program to a community‐based program. UA partners universities or employers with regional transit organizations to provide free or discounted public transit service to students as well as employees and, potentially, to local community residents. A case study on the only known UA program failure highlights the importance of equitable cost attribution as well as stakeholder coordination and dedicated operations funds to the long‐term success of community‐based UA programs. |
