长沙市居民出境旅游需求的收入分异研究

收入水平在很大程度上影响人们出境旅游消费,分析不同收入城市居民出境旅游需求差异具有重要的现实意义。运用抽样调查方法获得基础数据,将收入水平与城市居民出境旅游出游方式和意愿变量进行交叉分析,得出城市居民出境旅游需求出游方式差异不大,出境旅游意愿存在较大的差异。将收入水平与出境旅游目的地、决策影响因素、停留时间等变量进行对应分析得出：不同收入城市居民在出境旅游目的地,决策影响因素的选择差异不大,在出境花费意向、停留时间、出境旅游目的等存在较大的差异。

A RESEARCH OF THE DISCREPANCY OF OUTBOUND TOURISM REQUIREMENT OF THE DIFFERENT INCOME CITIZENS IN THE CITY OF CHANGSHA

Income levels at a large extent, affect people＇s outbound tourism consumption. Thus to research the discrepancy of outbound tourism requirement of the different income citizens has the important practical significance. With the basic data from sample investigation, the crosstabs analysis is used between income levels varia- bles and willingness of outbound tourism variables, as well as form of tourism variables. It was found that the dif- ferent income citizens have little difference in form of tourism. But they have great difference in outbound tourism desire, high income levels people＇s willingness to travel aboard is stronger than low income people＇s; the corre- spondence analysis is used between income levels and destination choice variables, income levels and the influen- cing factors of tourism decision-making variables, income levels and spending intent variables, income levels and the time of staying variables, income levels and the aim to travel aboard variables. It was found that different in- come citizens have little difference in destination choice and the influencing factors of tourism decision-making. But there are great differences in spending intent, the time of staying and the aim to travel aboard. As income levels increase, the affordable consumption increase; the time of staying become short as the income levels increase.