国内网站信息对人流导引作用机理研究综述

以多种期刊数据库和搜索引擎为检索源,评述国内网站信息流对人流导引作用研究的进展及需解决的问题,将国内该领域的研究分为导引作用相关要素间关系框架构建及单要素的研究、导引过程和导引机理的透视、网站信息流与现实人流的关联、信息流对人流导引力的模型设计与计算4部分。网站信息流、人流和导引方式等相关要素构成导引作用机理的框架,网站功能性和信息空间等单要素的研究奠定了网站信息流对人流导引作用机理的研究基础;通过综合旅游网站、留学网站和户外运动网站的实证研究,证明了网站信息流对人流的导引是一个信息决策和执行的过程;网站信息流与现实人流的关联研究不仅体现了网站访问者日内、周内、年内行为的时间分布特征,也构建了网站和访问者供需行为关系的多种模型;信息流自身具有极强的导引力,在距离衰减和替代效应问题上表现显著,将传统地理学区域研究推向一个新的阶段。

Research Review of Website Information Flow Guiding to Human Flow in China

Recently,the guidance mechanism of Website information flow to human flow became a new subject of "information-oriented human geography research" by domestic scholars.Remarkable achievements have been made so far.In view of this,taking many kinds of journal databases and search engines as search source,domestic research in the field is divided into four main research areas.That is the research of the framework construction of guidance related elements and the single-element,the perspective of guidance process and guidance mechanism,the correlation of Website information flow with the human flow and the model design and calculation of guidance power.Main conclusions are as follows:1) The Website information flow,the human flow and guidance way composes the framework of guidance mechanism.The research of Website function and information space establishes the base for the research of the guidance mechanism of Website information flow to human flow.2) The case studies of comprehensive tourism Website,study abroad Website and outdoor sports Website prove that Website information flow guiding to human flow is a process of guided decision-making and implementation.3) The correlation of Website information flow with the human flow not only reflects the time distribution feature of tourism Website visitors,but also establishes many supply and demand models of Website and visitor behavior.4) Website flow has extremely guidance,it displays in attenuation of distance and substitution effects.The research of traditional regional geography is pushed to a new stage.The purpose is to review the research progress of domestic Websites information flow guiding to human flow and point the development topics in future in order to promote the research of information-oriented human geography merging with the world.