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The Impact of Global/Local Bias on Task-Solving in Map-Related Tasks Employing Extrinsic and Intrinsic Visualization of Risk Uncertainty Maps
Authors:Čeněk Šašinka  Zdeněk Stachoň  Petr Kubíček  Sascha Tamm  Aleš Matas  Markéta Kukaňová
Affiliation:1. ?eněk ?a?inka, Ale? Matas and Markéta Kukaňová, Center for Experimental Psychology and Cognitive Sciences, Masaryk University, Brno, Czech Republic;2. Zdeněk Stachoň and Petr Kubí?ek, Department of Geography, Masaryk University, Brno, Czech Republic;3. Sascha Tamm, Center for Applied Neuroscience, Freie Universit?t, Berlin, Germany
Abstract:The form of visual representation affects both the way in which the visual representation is processed and the effectiveness of this processing. Different forms of visual representation may require the employment of different cognitive strategies in order to solve a particular task; at the same time, the different representations vary as to the extent to which they correspond with an individual’s preferred cognitive style. The present study employed a Navon-type task to learn about the occurrence of global/local bias. The research was based on close interdisciplinary cooperation between the domains of both psychology and cartography. Several different types of tasks were made involving avalanche hazard maps with intrinsic/extrinsic visual representations, each of them employing different types of graphic variables representing the level of avalanche hazard and avalanche hazard uncertainty. The research sample consisted of two groups of participants, each of which was provided with a different form of visual representation of identical geographical data, such that the representations could be regarded as ‘informationally equivalent’. The first phase of the research consisted of two correlation studies, the first involving subjects with a high degree of map literacy (students of cartography) (intrinsic method: N?=?35; extrinsic method: N?=?37). The second study was performed after the results of the first study were analyzed. The second group of participants consisted of subjects with a low expected degree of map literacy (students of psychology; intrinsic method: N?=?35; extrinsic method: N?=?27).The first study revealed a statistically significant moderate correlation between the students’ response times in extrinsic visualization tasks and their response times in a global subtest (r?=?0.384, p?
Keywords:Geovisualization method  avalanche risk  cognitive style  Navon’s hierarchical figure  combined extensive–intensive research design  eye-tracking
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