| 法国旅华客源市场特征与拓展分析 |
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| 引用本文： | 袁晓,李悦铮.法国旅华客源市场特征与拓展分析[J].云南地理环境研究,2012,24(4):32-37. |
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| 作者姓名： | 袁晓 李悦铮 |
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| 作者单位： | 1. 辽宁师范大学城市与环境学院,辽宁大连,116029
2. 辽宁师范大学城市与环境学院,辽宁大连116029 辽宁师范大学海洋经济与可持续发展研究中心,辽宁大连116029 |
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| 摘 要： | 中国旅游资源丰富、基础设施完善,中法关系源远流长,这为发展法国旅华市场提供了重要的基础。研究通过对大量资料的梳理,运用定性与定量相结合的方法,从时间角度、旅游者行为角度、空间角度对法国旅华市场进行了相应的特征分析。得出结论:两国关系直接影响到法国旅华游客的数量,中国旅游业对于法国游客不同需求的满足是发展法国旅华市场的重要推动力。最后从旅游宣传推广、提高旅游服务质量和开发特色旅游产品等方面提出了市场拓展建议。
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| 关 键 词： | 法国 旅华客源市场 市场特征 拓展分析 |
ANALYSIS ON THE CHARACTERISITIC AND EXPANSION OF THE FRENCH VISITING- CHINA MARKET |
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| YUAN Xiao,LI Yue-zheng.ANALYSIS ON THE CHARACTERISITIC AND EXPANSION OF THE FRENCH VISITING- CHINA MARKET[J].Yunnan Geographic Environment Research,2012,24(4):32-37. |
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| Authors: | YUAN Xiao LI Yue-zheng |
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| Institution: | YUAN Xiao, LI Yue- zheng (1. College of Urban and Environment, Liaoning Normal University, Dalian 116029, Liaoning, China; 2. Key Research Institute of Humanities and Social Sciences at Universities - Center for Studies of Marine Economy and Sustainable Development, Liaoning Normal University, Dalian 116029, Liaoning, China) |
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| Abstract: | China has abundant tourism resources and well - functioned infrastructure, as well as the long relation- ship between China and France. There elements provide the important base of developing the market of French tourists. This research, based on large amounts of date, combine qualitative and quantitative methods, from dif- ferent views including time, tourist behavior, spatial distribution, to analyze the characteristics of the market. Eventually, we reach the conclusion： the relationship between China and France will influence the popu- lation that come to China, in addition, put forward some advice about market exploitation from advertising, service improving and special products designing. |
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| Keywords: | France China Orientated tourist market market characteristics expansion analysis |
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