| Abstract: | ABSTRACT. Sales of muebles rústicos, or rustic wooden furniture made in Mexico, have grown rapidly in the United States since 1994. Analysis of the recent rise of the industry tracks manufacturing and marketing methods in major production areas of Mexico. Consumer taste for “authentic” handmade goods of simple design and the vogue of the “Santa Fe” style across the American Southwest mesh with Mexican producers' need to seek foreign markets during an economic crisis. Changing style preferences, along with the furniture's handcrafted appearance, its competitive cost, and the makers' flexible production methods, are reasons for the increased popularity of this folk commodity. |
