旅游地生命周期与旅游产品结构演变关系初步研究--以普陀山为例

通过旅游地生命周期的动力因子探讨,认为旅游地生命周期实质是在诸多外部因素影响下的旅游产品结构持续调整的过程,旅游产品结构调整贯穿于旅游地生命周期的各阶段.通过旅游产品结构双周期模型的建立和分析,论述影响生命周期的内在、外在因素及作用机制,阐释了Butler的S型旅游地生命周期演化模型,深化了旅游地演进规律的研究.实证研究表明,普陀山已走过探索阶段、参与阶段,正处于发展阶段,成熟阶段是今后理想演进阶段,普陀山旅游产品结构演化与调整验证、支持这一观点.最后,提出了普陀山旅游产品结构调整的若干对策.

Relationship between Resort Life Cycle and Evolution of Tourism Product Structure--Taking Putuoshan Mountain as an Example

This thesis discusses tourism dynamic factors of resort life cycle, and by the analysis it can be seen that resort life cycle reflects continuous adjustment process of tourism product structure under influence of many external factors, and tourism product structure adjustment pierces through every stage of resort life cycle. Among dynamic factors of resort life cycle, needs of tourist and stakeholders are primitive dynamics and adjustment of tourism product structure is main dynamics. Rooted in tourism product, the authors establish two-cycle model of tourism product structure, and by the comparison of long cycle and short cycle, differentiat internal factors, external factors and function mechanism , further interprets Butler,S type evolving model of resort life cycle, at the same time, deepen tourism research on evolving law of resorts. Case study indicates that Putuoshan Mountain has already walked through exploration stage, involvement stage, is at present being placed in development stage, and mature stage will be ideal evolving stage. Evolution of tourism product structure tests and supports the characteristics of stage. On the analysis of present blocking factors of tourism product structure optimization, the authors further put forward basic countermeasures of tourism product structure adjustment in Putuoshan Mountain, preliminary research conclusion of relationship between resort life cycle and evolution of tourism product structure is tested and supported.