开发青岛旅游商品之我见

青岛旅游业近年来蓬勃发展，但纵观旅游商品市场无论从学是从深度来看，与青岛旅游业的发展极不相适应的，同其他省市和国外旅游业发达的国家七地区相比，则差距更大，主要是旅游商品市场馈乏，对旅游开发的力度不够，营销队伍不成熟，因而旅游商品销售在旅游总收入中所占的比例甚少。本文分析了青岛旅游商品开发力度不足的原因，提出了开发对策。

STUDY ON THE DEVELOPMENT OF TOURIST COMMODITY ON QINGDAO

In recent years, with the strong wind of reform and opening up endeavor, tourist trade in Qingdao is developed rapidly ahead However, tourist commodity market in Qingdao is out of keeping with the development of touist trade in Qingdao in scale and depth We still fall far short of that in other provinces and other developed countries and places That is to say, the development of tourist commodity is not appropiate to the level of tourist trade This is mainly lack of tourist commodity market, making no every effort to develop tourist commodity, being unequal to workers task Thus selling proportion of tourist commodity is very low in total sales The paper puts some ways to solve the problem on the basis of analysing depressing state of tourist commodity development in Qingdao