A study on the system of sustainable developmentof tourist marketing environment |
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Authors: | GUO Ying-Zhi GUO Lai-xi |
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Abstract: | The charactedstics and contents of tourist marketing environment are analyzed logically.The microenvironment and macro-environment of tourist marketing is also expounded. It is held thatsustainable development of tourist marketing envirment decides the effect of tourist marketing.The trending balances and coordinated development of macro-environment and microenvironment intourist marketing is the foundation of the tourist-marketing environment |
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Keywords: | tourist marketing environment sustainable development |
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