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A study on the system of sustainable developmentof tourist marketing environment
Authors:GUO Ying-Zhi  GUO Lai-xi
Abstract:The charactedstics and contents of tourist marketing environment are analyzed logically.The microenvironment and macro-environment of tourist marketing is also expounded. It is held thatsustainable development of tourist marketing envirment decides the effect of tourist marketing.The trending balances and coordinated development of macro-environment and microenvironment intourist marketing is the foundation of the tourist-marketing environment
Keywords:tourist marketing environment  sustainable development
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