Experiencing agricultural failure: Internal migration, tourism and local perceptions of regional change in the Yucatan

In response to a growing body of literature encouraging geographers to present textured, regional case studies that demonstrate how neoliberalism functions at diverse scales, this article presents a nuanced account of neoliberalism in Mexico’s Yucatan peninsula. The study seeks to illustrate how neoliberal reforms to agriculture and ongoing neoliberal tourism development in the Yucatecan state of Quintana Roo intersect to create a unique regional context for migration between the state’s rural areas and Mexico’s largest planned tourism development zone in Cancun. The research presented is based on a series of in-depth qualitative interviews that took place in 2003 with rural residents and regional migrants working in Cancun. Through the employment of an experiential definition of neoliberalism, grounded in the lived experiences and perceptions of study participants, the article suggests that rural-urban tourist pole migration is the result of a complex negotiation of the region’s neoliberal landscape. The article argues that rural residents’ and migrants’ perceptions of the failure of agriculture as a livelihood is shaped relative to the perceived success of the tourism industry and better livelihood opportunities in Cancun. These widespread perceptions of agricultural failure in the Yucatan peninsula are constructed not solely in response to local conditions but rather in response to the overall regional outcome of neoliberal economic restructuring initiatives which have negatively affected traditional agriculture in the rural sphere while privileging tourism development in the urban sphere centered in Cancun.