“It’s a gestalt experience”: Landscape values and development pressure in Hawke’s Bay, New Zealand

Demand for both primary residences and second homes in high-amenity areas has led to escalating property values and widespread development pressure in coastal New Zealand. We focus on a major development proposal at Ocean Beach, a greenfield coastal site in the Hawke’s Bay region, and seek to explain the opposition it has provoked. In so doing, we address three questions: first, what landscape values are articulated within the planning process; second, what is the anticipated impact of 1000 new dwellings on those values; and third, how does place attachment figure in the ensuing debates. We address these questions though a thematic analysis of data derived from official reports and proposals, planning submissions, and key informant interviews. We find Ocean Beach to be a place that offers a quintessential coastal experience, often linked to youthful memories. Additionally, the site is valued for its accessibility and wilderness qualities - perceptions heightened by awareness that areas of undeveloped coastline relatively close to population centres are increasingly scarce. We contend that such sites are doubly valuable: in a formal sense, as natural landscapes whose processes and forms receive regulatory protection; and in an informal sense, as sites that generate human meaning, including emotions such as nostalgia, freedom and belonging.