浙江省市域旅游竞争力评价研究

通过构建市域（地级市）尺度旅游竞争力评价体系，应用主成分分析方法，对浙江省市域旅游竞争力进行定量评价，得到11个地市旅游竞争力综合指标得分和排名，并根据评价结果对其差异格局形成原因进行深度剖析。结果表明，浙江省市域旅游竞争力水平整体差异较大，表现为区域旅游业发展不平衡，杭州、宁波双核格局明显，温州、绍兴为竞争力较强市，金华、舟山、台州、湖州竞争力较弱，丽水、嘉兴、衢州为弱竞争力市。各地区旅游业发展应避开其竞争力薄弱环节，走差异化发展道路。

STUDY ON TOURISM COMPETITION OF PREFECTURE- LEVEL CITY IN ZHEJIANG PROVINCE

Through establishing evaluation index system, this article has done objective evaluation on prefecture - level city tourism comprehensive competitiveness in Zhejiang by using principal component analysis and gets the score and ranks of the eleven cities. Based on the results, the formation reason of space differentiation are analyzed deeply. The result shows that prefecture -level city tourism competitiveness in Zhejiang has big spatial difference. Hangzhou and Ningbo are dual core, which followed by Wenzhou and Shaoxing. Competitiveness of Lishui, Jiaxing and Quzhou is clearly weak. The development of tourism in the prefecture - level city should avoid its weakness.