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基于对偶理论的消费者行为选择问题研究
引用本文:张延飞,吴志强.基于对偶理论的消费者行为选择问题研究[J].华东地质学院学报,2009,32(4):397-400.
作者姓名:张延飞  吴志强
作者单位:张延飞(南昌大学经济与管理学院,江西,南昌,330047;东华理工大学数学与信息科学学院,江西,抚州,344000);吴志强(东华理工大学数学与信息科学学院,江西,抚州,344000) 
基金项目:东华理工大学地质资源经济与管理研究中心开放基金项目 
摘    要:众所周知,消费者行为理论是微观经济学研究的重要内容之一.消费者在收入有限的情况下,面对众多的商品如何进行选择,使其尽可能得到大的"满足";在保持某一效用水平不变时,面对众多的商品如何进行选择,使其总支出最小.基于这两个问题,利用数学规划中的对偶理论对其进行经济学分析,得出了若干相关结论.从而拓宽了数学规划理论的应用领域,对消费者行为的理性选择具有重要的理论指导意义.

关 键 词:对偶理论  效用  消费者行为  消费者行为选择

Research of Consumer Behavior Choice Based on Duality Theory
Institution:ZHANG Yan-fei , WU Zhi-qiang (1. School of Economics and management, Nanchang University, Nanchang, JX 330047, China;2. Faculty of Mathematics and Information Science,East China Institute of Technology, Fuzhou, JX 344000, China)
Abstract:It is well known that study on The Consumers' Choice plays an important role in mieroeeonomies. On the one hand, in a situation of finite income, the consumers how to make decisions in order utmost to satisfy, when they meet lots of commodity ; on the other hand, with certain utility, how to make decisions to reach the total expenditure minimization when they meet lots of commodity. Based on these situations, few related conclusions, given by using duality theory of mathematical programming, broaden the mathematical programming application and guiding significance in the Consumers' rational choice.
Keywords:duality theory  utility  consumer behavior  consumers behavior choice
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