大连星海湾旅游景观区域的战略评估研究——基于AWOT模型

正确评估区域特征以及影响区域发展的因素，是实现区域科学管理的前提基础工作。引入AHP、SWOT的整合模型——AWOT模型，用于微观区域——大连星海湾地区的战略评估研究，该模型很好地发挥了二者的优势；实证分析确定影响该区发展的各项要素，并基于模型定量分析了影响该区域发展的内部优势、劣势，以及其发展机会和外部的威胁。结果表明：大连星海景观区的优势突出，发展本区的机会条件有利；该区劣势主要体现在服务的季节性、直接的旅游经济效益低、旅游文化主题定位不明；影响该区发展的障碍因素主要来自外部的竞争压力。最后，提出相应的优化策略与措施，旨在为地方管理机构科学决策提供理论参考。

STRATEGIC APPRAISAL OF XING-HAI-WAN TOURISM LANDSCAPE DISTRICT IN DALIAN

It is very essential that correct appraisal of the district characteristics and defining the development factors of the district, and it does good to perfection of the district function and promotion of the region competitive power. The authors introduced AWOT model to evaluate tourism landscape district through integrating the method of AHP and SWOT. Influencing factors were provided, and functional characteristics were assessed based on quantitative analysis. Finally, optimized strategies of the Xinghaiwan tourism landscape district were brought forward.