广州“十三行”地名文化的考究与利用

广州“十三行”地名文化已构成一个时空大系统，虽然当时地面上的历史建筑较少，但遗址地名可考，后续相关建筑很多。研究“十三行”地名，不仅可了解其产生、沿袭和变革情况，还可鉴识遗址环境参照物及所涵丰富的中外贸易关系史。为培育广州世界文化名城，亮出“十三行”国际名牌，构建国际性的“十三行”商埠文化旅游项目。文章梳理了有关“十三行”的主要地名系列，分析了“十三行”地名文化的构成特色，揭示了其沿江近水的分布规律和时空传播的文化功能，提出了保护运用“十三行”地名文化这一非物质文化遗产的具体措施。

Study and Use of the Toponym Culture of Guangzhou Thirteen Hongs

The toponym culture of the Thirteen Hongs in ancient Guangzhou (Canton) is a spatio-temporal system. Although it’s now difficult to find the ancient buildings of the Thirteen Hongs on the ground, their relics still can be identified. There are many buildings closely related to the system, and so it’s possible to understand the beginning, development and change of the system and find relation between the environment around the relics and the sino-foreign trade by investigation on the toponym culture of Guangzhou Thirteen Hongs. The Thirteen Hongs should be highlighted as an international famous brand for Guangzhou, and a historical and cultural trading port tourism project be established, that would contribute to the construction of international cultural city of Guangzhou. The article sorts out a series of geographic names of Guangzhou Thirteen Hongs, analyzes their toponym culture characters, reveals their distribution rule (along the river and closed to the waters) and the spread of the culture. The article also puts forward some measures to protect the intangible culture heritage of the Thirteen Hongs toponym.