基于SPSS大连徒步旅游游客满意度研究

徒步旅游已成为旅游市场主流，作为一种时尚的自助旅游形式，深受独立旅行能力的旅游者所喜爱。徒步旅游市场前景广阔，研究徒步旅游满意度对发展徒步旅游意义重大。以大连徒步旅游为研究对象，采用问卷调查方法和spss统计分析方法，通过相关分析以及配对样本r检验，了解到徒步者对徒步体验的重视度与满意度之间存在显著性差异，普遍存在高重视程度、低满意度的情形。徒步者最为满意的是“滨海、山体风景”，而“洗手间问题”、“休息饮水处”、“交通距离”、“医疗应急安全措施”以及“购物便利度及价格”这5项满意度最低。

BASED ON SPSS DALIAN HIKING SATISFACTION OF TOURISTS RESEARCH

Hiking has become the mainstream of the tourism market,as a kind of fashionable travel form,the ability of independent travel tourists like it.The hiking of the market prospect is broad,the hiking satisfaction on the development hiking is of great significance.Take dalian hiking as the research object,by questionnaire survey and spss statistical analysis method,through the related analysis and matching T test samples,Known the degree of visitors experience satisfaction there exist significant difference.there exists a high degree of attention,low degree of satisfaction of the case.hikers were most satisfied with is the "coastal and mountain scenery","toilet problem","drinking water","transport distance","medical emergency safety measures",as well as "shopping convenience degree and price ".These five satisfaction degree were lowest.