| 利益相关者对旅游产业的认知差异分析 |
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| 引用本文： | 祝亚雯,章锦河,王浩.利益相关者对旅游产业的认知差异分析[J].云南地理环境研究,2009,21(3):86-91. |
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| 作者姓名： | 祝亚雯 章锦河 王浩 |
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| 作者单位： | 1. 安徽师范大学,国土资源与旅游学院,安徽,芜湖,241000
2. 马鞍山市旅游局,安徽,马鞍山,243011 |
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| 摘 要： | 基于一般系统论和博弈论理论,对旅游产业利益相关者进行界定,分析了各利益主体对旅游产业认知差异,认为主要表现在政策、经济、社会文化、环境保护等4个方面.由于认知差异的存在,各利益主体行为对旅游产业产生了正面影响和负面影响,针对负面影响提出了相应的对策,旨在促进旅游产业发展达到一种利益均衡、责权对称的状态.
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| 关 键 词： | 利益相关者 系统论 博弈论 旅游产业 |
THE ANALYSIS OF DIFFERENCES OF STAKEHOLDERS IN THE COGNITIVE ON THE TOURISM INDUSTRY |
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| ZHU Ya-wen,ZHANG Jin-he,WANG Hao.THE ANALYSIS OF DIFFERENCES OF STAKEHOLDERS IN THE COGNITIVE ON THE TOURISM INDUSTRY[J].Yunnan Geographic Environment Research,2009,21(3):86-91. |
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| Authors: | ZHU Ya-wen ZHANG Jin-he WANG Hao |
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| Abstract: | Based on system approach and game theory, this article defined stakeholders in the tourism industry, and analyzed the cognition differences of counterparts, which are considered to exhibit in the four aspects of poli-cies, economy, social culture and environmental protection. Due to the existence of cognition differences, vari-ous counterparts' behaviors brought both positive and negative influence to the tourism industry. In view of nega-tive influence, this article proposed corresponding countermeasure with the purpose of promoting the tourism in-dustry development to achieve a condition of balanced benefit and symmetrical responsibility and rights. |
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| Keywords: | stakeholders system approach game theory the tourism industry |
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