Constructing economic geographies from corporate interviews: insights from a cross-country comparison of retailer–supplier relationships

In the light of the significant role played by corporate interviews in the construction of contemporary economic geographies, this paper suggests that the practices of corporate interviewing in the research process demand critical reflection. These practices are reflected upon in the context of a comparative study of retailer–manufacturer power relations in the UK and USA. In particular, attention is paid to the ways in which corporate interviews actively construct knowledge of contrasting own-brand supply relationships in these national economies. To do this, the paper addresses the following issues: (i) the embeddedness of corporate interviews in a transforming economic geography; (ii) the processes of identifying, and gaining access to, own-brand supply networks in the UK and USA; (iii) the use of materials resulting from corporate interviews to produce nuanced understandings of own-brand supply relationships; (iv) the adoption of an appropriate textual strategy for writing such interview-based material into economic geography.