The neoliberalization of Contemporary Christian Music’s new Social Gospel |
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| Institution: | 1. State Key Laboratory of Cognitive Neuroscience and Learning & IDG/McGovern Institute for Brain Research, Beijing Normal University, Beijing, 100875, China;2. Xi''an Institute of Mental Health, Xi''an, 710061, China;3. Department of Communication Sciences and Disorders, University of Texas at Austin, 1 University Station A1100, Austin, TX, 78712, USA;1. School of Automation Science and Electrical Engineering, Beihang University, Beijing 100083, China;2. Beijing Advanced Innovation Center for Big Data-based Precision Medicine, Beihang University, Beijing 100083, China;3. Shenzhen Han’s Robot Co., Ltd., Shenzhen 518102, China;1. Department of Social and Behavioral Sciences, University of California, San Francisco, 3333 California Street, Suite 455, San Francisco, CA 94143-0612, USA;2. Department of Epidemiology and Biostatistics, University of California, San Francisco, Box 0560, UCSF, San Francisco, CA 94143-0560, USA;3. Center for Biomedical Ethics, Stanford University Medical School, 1215 Welch Road, Mod A, Office 72, Stanford, CA 94305-5417, USA;1. Department of International Trade, College of Business, Chinese Culture University, 55, Hwa-Kang Road, Yang-Ming-Shan, Taipei 11114, Taiwan;2. Graduate Institute of International Business Administration, College of Business, Chinese Culture University, 55, Hwa-Kang Road, Yang-Ming-Shan, Taipei 11114, Taiwan;1. University of Illinois at Urbana-Champaign, United States;2. Central Connecticut State University, United States |
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| Abstract: | This paper explores how Contemporary Christian Music (CCM) forges neoliberal subjectivities. CCM, popular music featuring evangelical Christian lyrics, is one of the most widely consumed forms of commercial entertainment for America’s 70–80 million white evangelical Christians. I argue that by synthesizing evangelical individualism and an insular community ethos, the everyday practices of CCM help constitute particularly neoliberal senses of self and power relations with others. These ostensibly apolitical subjectivities sustain neoliberal ventures such as the reinvention of the Social Gospel through Christian non-governmental organizations (NGOs). As well as demonstrating the role of religious and musical practices in cultivating neoliberal subjectivities, CCM helps illuminate neoliberalism’s fractures, dynamism, and multiplicities. |
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