|
|||||
|
|
| 关于实施名牌战略 | |
| 引用本文： | 席荣珖,李亚平,阎红珍.关于实施名牌战略[J].地域研究与开发,2002,21(1):5-8. |
| 作者姓名： | 席荣珖 李亚平 阎红珍 |
| 作者单位： | 1. 河南省科学院地理研究所,河南,郑州,450052 2. 河南省电力局,河南,郑州,450052 3. 开封大学管理系,河南,开封,475000 |
| 摘 要： | 当今是名牌角逐的年代，企业靠名牌生存，经济靠名牌发展，实施名牌战略具有重大的现实意义。文章论述了实施名牌战略的必要性和紧迫性以及实施名牌战略的主要措施和值得注意的几个问题。 |
| 关 键 词： | 名牌战略 规模经济 驰名商标 企业 经济环境 创新能力 |
| 文章编号： | 1003-2363(2002)01-0005-04 |
| 修稿时间： | 2001年5月31日 |
On the Implementation of Famous-brand Strategy |
|
| XI Rong-guang ,LI Ya-ping ,YAN Hong-zhen.On the Implementation of Famous-brand Strategy[J].Areal Research and Development,2002,21(1):5-8. | |
| Authors: | XI Rong-guang LI Ya-ping YAN Hong-zhen |
| Institution: | XI Rong-guang 1,LI Ya-ping 2,YAN Hong-zhen 3 |
| Abstract: | At present, it is an age of competition among famous-brands. The famous-brand is the life of the enterprise and the motive force for economic development. The implementation of famous-brand strategy is of great immediate significance. In this paper, the necessity and urgency of famous-brand strategy, the relationship between famous-brand strategy and large-scale production, and main measures and considerable problems in establishing famous-brand products are discussed. |
| Keywords: | famous-brand famous-brand strategy large-scale production |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ | |