我国乡村旅游高级化的产品设计导向

我国工业化，城市化的飞速发展使乡村旅游呈现出迅猛发展势头，但从当前理论与实践综合来看，我国乡村旅游仍处于发展的初级阶段.不仅理论界对乡村旅游的范围界定模糊，而且乡村旅游产品的生产者与消费者都存在明显的初级化行为，由此影响着乡村旅游更高层次的发展。文章在对此分析的基础上，初步探讨了乡村旅游需求的高级化趋势，并重点论述了乡村旅游高级化产品设计的5个导向性意见和建议，以期对我国乡村旅游发展有所裨益。

Guiding of the Advanced Design of Country Tourism Production in China

With the development of industrialization and urbanization, country tourism is developing quickly. But some problems have arisen and are hindering the further development of the country tourism. But from the pointview of current theory and concrete practice the country tourism of our country is still in the initial seage, not only the scope definition of the country towrism is obscured in the theorical circles, but also the producer and consumer of country tourism both have the obvious lower primary behaviour. Here after all these have a tre menclous influence on the development of country tourism towards the direction of more advanced development stage. The paper summarizes the characteristics of the primal stage of development of Chinese country tourism, and analyses the demand trend of its advanced development. On the basis of these, the paper puts forward five suggestions of the advanced design of Chinese country tourism production.