| Abstract: | Rural tourism is a vigorous drive force to the development of rural economy, and an important power to lead the rural revitalization strategy in China as well. After the Pandemic of COVID-19, the demand for rural tourism products and quality continues to expand. However, during the rapid development, rural tourism showed mismatch between supply and demand. This paper took the case of Kunshan City in Jiangsu Province, based on the data of tourist market investment, using the IPA analytical method and the gap model of service quality, tried to find out the problems and countermeasures in re-matching of supply and demand in Kunshan's rural tourism industry, especially from the supply-side. This paper constructed the logical framework of supply-demand matching governance policy of rural tourism based on China's Rural Revitalization strategy. The research result can provide reference to the promotion of the quality for China's rural tourism development. © The Author(s) 2023. |
